I began my research by conducting a competitive analysis by browsing different consulting websites. I wanted to understand what information is usually shown on consulting websites and how that information is distributed.

 

I noticed a lot of companies used a variety of cooler neon shades like green and blue so I found similar colour palettes and put all my inspiration together on a moodboard. I sent this mood board to my client for approval to make sure that this colour palette aligns with the vision my client had for their branding.